Our clients are small businesses, nonprofits and startups. We make our living by applying the tools and tricks that big brands and Fortune 500 companies use for branding and marketing to organizations that typically can’t afford them.
Evolutionary Branding: How To Improve Your Branding And Online Presence With The BOCA Curve (Part 2)
In my last article, I introduced a tool called the BOCA Curve. In part one — questions 1-10 — I addressed branding and online presence. This article — questions 11-20 — covers content and advertising.
No organization will use anything as often as they use their name. Every business card, webpage, ad, business listing and sales pitch will prominently feature their name.
The economy is booming — but not for everyone. That is because we now have what’s called a winner-take-all economy, where only a few top performers take home most of the riches.
I write a lot about evolutionary branding — the process of improving your brand a little bit at a time rather than all at once. This is especially important when starting a new business and you are strapped for resources. And even more so if your idea is timely and disruptive where getting to market quickly is imperative.
The most important thing in fly fishing is having the right fly to present. Just like with marketing, you need the right message. The stream could be filled with fish, but if you put a golf ball on your hook, it’s guaranteed you’ll catch nothing.
People often think that marketing is an art form, but it is really more akin to science. As Arthur C. Clarke famously said, “Any sufficiently advanced technology is indistinguishable from magic.” The same holds true for marketing. This process is nothing short of magical.
The Bureau of Small Projects does three things really well. We brand small businesses, startups and nonprofits. We market small businesses, startups and nonprofits. And we build websites for small businesses, startups and nonprofits.
No organization will use anything as often as they use their name. Every business card, webpage, ad, business listing and sales pitch will prominently feature their name.
Big brands approach the branding process strategically, and small businesses tend to approach the branding process visually — usually with just a logo.
We have developed a process called “evolutionary branding.” This involves looking over an organization and assessing what we can do to achieve the most amount of impact for the least amount of money.
People often think that marketing is an art form, but it is really more akin to science. As Arthur C. Clarke famously said, “Any sufficiently advanced technology is indistinguishable from magic.” The same holds true for marketing. This process is nothing short of magical.
People often think that marketing is an art form, but it is really more akin to science. As Arthur C. Clarke famously said, “Any sufficiently advanced technology is indistinguishable from magic.” The same holds true for marketing. This process is nothing short of magical.
People often think that marketing is an art form, but it is really more akin to science. As Arthur C. Clarke famously said, “Any sufficiently advanced technology is indistinguishable from magic.” The same holds true for marketing. This process is nothing short of magical.
People often think that marketing is an art form, but it is really more akin to science. As Arthur C. Clarke famously said, “Any sufficiently advanced technology is indistinguishable from magic.” The same holds true for marketing. This process is nothing short of magical.
People often think that marketing is an art form, but it is really more akin to science. As Arthur C. Clarke famously said, “Any sufficiently advanced technology is indistinguishable from magic.” The same holds true for marketing. This process is nothing short of magical.
“Evolutionary Branding” is a term I coined to describe the process of slowly improving an organization’s brand identity as they can afford it. You start with the low-hanging fruit and, as the business grows, you add the polish and nuance that make your brand iconic.
People often think that marketing is an art form, but it is really more akin to science. As Arthur C. Clarke famously said, “Any sufficiently advanced technology is indistinguishable from magic.” The same holds true for marketing. This process is nothing short of magical.
I have an 8-year-old, and if you’re a parent, you probably know the game “Would you rather.” Here’s how I play “Would you rather” with our clients: I ask them, “Would you rather have a fast website or sell stuff?”
I recently read an article about managing your professional decline, and laughed, why would anyone want to manage their professional decline when they can prevent it all together. Having recently crossed the dreaded 50 threshold myself, and after watching many of my talented colleagues struggle with this firsthand, I want to offer some advice.
Established in 2013, The Bureau of Small Projects has created big brand experiences for hundreds of small businesses, mid-sized businesses, and non-profits. While no one builds websites that convert better than we do, a great website without traffic is a non-starter.
Lately, I’ve become fascinated by luck and specifically how MY (already good) luck can be improved. Can you ever have too much luck? Then, as I learned more about it, I wondered if I could integrate luck with branding.
Our agency is frequently called upon to brand or rebrand organizations, which entails creating or defining their brand vision with the goal of creating brand loyalty. We’ve found that one of the easiest ways to increase brand loyalty is to be kind. I’ve found this to be so impactful that I recently directed a feature-length documentary called Kindness Is Contagious about the benefits of being nice.
